[Industry]
Childcare | Education
[My Role]
Product Designer
[Platform]
Mobile
KidDo Mobile App
Designed during the onset of COVID-19, KidDo explored how digital experiences could support parents balancing remote work, childcare, and at-home learning through engaging educational and recreational activities.
A Look into Key Screens
01
Guided Onboarding
Introduced parents to the platform through a lightweight onboarding flow that explained personalization preferences and app functionality.
Personalized onboarding experience based on child interests
Simple step-by-step introduction to core features
Designed to feel approachable and easy to navigate
02
Activity Discovery
Allowed parents to browse educational and recreational activities through categorized recommendations and visual previews.
Browseable activity feed with visual cards
Educational and recreational categories
Activity descriptions with material requirements
Focused on quick discovery and low cognitive load
03
Bookmarking & Planning
Enabled users to save activities and build flexible routines based on their child’s interests and schedule.
Save activities for future use
Flexible planning around home schedules
Helped parents organize favorite activities
Supported repeatable routines during isolation
Reduced friction when revisiting activities
04
Navigation & Filtering
Provided intuitive browsing and filtering to help parents quickly find relevant activities across different categories and age groups.
Category-based navigation structure
Filtering by activity type and interests
Clear visual hierarchy for faster browsing
Simplified access to educational content
Designed for quick interaction during busy routines
Research
Understanding challenges faced by families during COVID-19
Our research focused on understanding how parents and children adapted to home isolation during the pandemic. Interviews and surveys revealed common themes around balancing responsibilities, maintaining engagement, and reducing daily stress.
Key findings:
Many parents struggled balancing work and childcare
Children became disengaged during prolonged isolation
Parents valued simplicity and flexibility in digital tools
Design Direction / Style Guide
Designing for accessibility and playfulness
The visual direction focused on creating a friendly and approachable experience for both parents and children. Bright colors, rounded components, and playful illustrations helped reinforce an engaging and lightweight interaction style.
Iterative process
Evolving the experience through feedback
Reflection
KidDo taught me the importance of designing for emotional context, especially during uncertain situations like COVID-19 isolation. The project strengthened my understanding of:
balance multiple stakeholder needs
simplify high-complexity workflows
design for scalability and governance
create systems that support both usability and operational trust